WHITEPAPER

How to build a green digital marketing strategy

Going for green digital marketing is both responsible and economical. On one hand, it enables companies to develop a sustainable strategy, in compliance with the SDGs standards. On the other hand, it provides companies with an opportunity to achieve a competitive advantage.

But what does it mean to have a green digital marketing strategy? And how to achieve it?

Brand

33%

of consumers buy from brands doing social or environmental good

Purpose

60%

of millennials seek employers with a clear purpose

Responsibility

66%

of consumers are willing to pay more for products from more socially responsible companies

Global

84%

of executives believe a shared purpose contributes to successful change

We compiled a few ideas in this white paper, which we hope will help you.

Summary of the white paper:

  1. Why green marketing?
  2. What is green digital marketing?
  3. How to develop a sustainable digital strategy ?
  4. Trends: a green tomorrow

Download the whitepaper

How to build a green digital marketing strategy

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